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Black Lives Matter – Unsafety Check

A powerful twist on Facebook's "safety check" – we launched a simple and provocative social web app on the week of Trump's Inauguration as a way to protest the growing police violence and inequality that makes millions of Black Americans feel unsafe.

Project Roles
Copywriter, Creative Director
J. Walter Thompson New York
Copywriting, Art Direction, Creative Direction, Digital, Digital Tech, Interactive, Low Budget, Mobile, New Business, Social, Technology
Social Media Content, Mobile Apps, Web Apps, Websites
Project Industries
Advertising, Non-Profit
Black Lives Matter – Unsafety Check