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Black Lives Matter – Unsafety Check
A powerful twist on Facebook's "safety check" – we launched a simple and provocative social web app on the week of Trump's Inauguration as a way to protest the growing police violence and inequality that makes millions of Black Americans feel unsafe.
- Project Roles
- Copywriter, Creative Director
- Company
- J. Walter Thompson New York
- Skills
- Copywriting, Art Direction, Creative Direction, Digital, Digital Tech, Interactive, Low Budget, Mobile, New Business, Social, Technology
- Media
- Social Media Content, Mobile Apps, Web Apps, Websites
- Project Industries
- Advertising, Non-Profit
