Smirnoff "Yours For The Making"
The design of this brand book (which also included an extensive style guide), is a visual manifestation of Smirnoff's reinvention. At the core of the new brand philosophy is the idea of inventiveness, which broadens their stance from the former perspective that Smirnoff is only about parties and nightlife.
The origin of Smirnoff as a spirits company was founded on its devotion to do things a little differently, so it was time embrace what it was all along.
Ultimately, it was this brand book's design that dictated a new direction for the typography, color palette, photography style, and an overall look and feel.
- Project Roles
- Books, Brand Guidelines