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Denny's Tumblr - Animated GIFs

The all-American, 60-year-old Denny’s Diner has managed to attract a new generation of patrons by embracing the absurdity that is Tumblr. By giving its social media team the freedom to create content that’s creative, timely, and downright bizarre, it has created an atmosphere that breaks through the corporate clutter and integrates seamlessly into Tumblr’s culture of creating and sharing its own content along with its fans’ content. Creating daily content for Denny’s Tumblr is a challenge, but being on a talented team of smart individuals and having been given the freedom by Denny’s to just “go with it,” are the key reasons Denny’s is the most popular brand on Tumblr. Get real people creating real, regular content that’s actually fun, and you will create truly engaged fans.

Project Roles
Animator, Art Director, Content Producer, Illustrator
Company
Denny's DIner
Skills
Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Content, Creative Direction, Design, Social, Humor
Media
2D Animations, Advertising, Branded Content, GIFs, Social Media Content
Project Industries
Restaurant
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs
Denny's Tumblr - Animated GIFs