#OpenToTry Frenemies - Coke zero
NCAA is all about rivalries. The prestige, the bragging rights, who has the bigger… trophy cabinet. So this March Madness, we asked two "big time" comedians (Chris D'Elia and Jerrod Carmichael) to set aside their basketball beef and come together over a Coke zero as Frenemies. We even got rival fans of all 68 teams to be #OpenToTry squeezing into a Frenemy jersey for a moment of semi-reluctant happiness.
- Project Roles
- Art Director, Designer
- Ogilvy & Mather
- Art Direction, Design
- Advertising, Case Study Videos, Social Media Content
- Project Industries