Sony: Crackly Brand Campaign
You can never get enough of a good thing, especially when that thing is free. In this campaign, we show the extreme lengths that guys will go to in order to get their Crackle fix. Boring, monotonous activities are much more interesting thanks to Crackle and free movies. The absurdity of this approach creates strong stopping power coupled while capturing the fun, inviting tone of the brand.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Creative Direction
- Advertising, Commercials - Broadcast, Commercials - Video, Interactive Videos
- Project Industries