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Polar - Chase Your Destiny

Competing against Garmin and Fitbit, Polar is a Finnish fitness tracker brand that had never created campaigns specifically for the American market. We grabbed attention in this crowded space by making the following video. It brands Polar devices as wearables for athletes who truly fight to be their best and don't just count their daily steps. I was responsible for creating the storyboard, shot list, visual direction, and location scouting for this spot.

Project Roles
Art Director, Designer
Company
Bold Worldwide
Skills
Art Direction
Media
Commercials - Video, Websites
Project Industries
Sports
Polar - Chase Your Destiny
Polar - Chase Your Destiny
Collaborators