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Red Nose Day

For its second annual event in the states, Red Nose Day set out to create a marketing campaign that would raise brand awareness and communicate the organization's core mission of helping kids in need through fun and laughter. In response, we developed an integrated, celebrity-driven campaign, which we activated across digital and social in the weeks leading up the event. The creative focused on our key messages of 'Join the FUN-raising' and 'Donate Now', with the main goal of encouraging our target audience to get Seriously Silly to help the kids that need it the most. The campaign was a huge success, delivering over 36+ million impressions and helping to raise over $31 million dollars

Project Roles
Art Director, Copywriter, Creative Director, Director
Company
Comic Relief
Skills
Art Direction, Copywriting, Creative Direction, Interactive, Social
Media
Commercials - Video, Interactive Videos, Social Media Content
Project Industries
Non-Profit
Red Nose Day