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Fender Mod Shop

Fender Mod Shop blends musicians' desire creative expression and customization with a more affordable "configurable" approach to building unique guitars from pre-built components. As creative director, I oversaw the eCommerce and retail-partner strategy, development and extension of the Fender Mod Shop digital experience, UX and UI design of the guitar customizer, and the production of a number of consumer-facing and dealer-facing launch videos to generate excitement around the new offering.

Project Roles
Creative Director
Adobe Photoshop, After Effects, Axure
Commercials - Video, E-commerce Platforms, Motion Graphics, UI Design, UX Designs, Visual Designs
Project Industries
Music, Retail
Fender Mod Shop
Fender Mod Shop
Fender Mod Shop