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Do what ever it takes

One of Richard Branson’s passions, besides crashing hot air balloons, is his goal to end youth homelessness. Virgin asked us to help them give homeless kids a brighter future. Our idea was to empower a generation to help its own. So we harnessed the creativity of a digital generation and created dowhateverittakes.org. A site that allows millennials to offer up ridiculous stunts or services in exchange for donations. The money raised was added to an opportunity fund for goods and services to help young people get off the streets.

Project Roles
Creative Director
Company
Virgin
Skills
Creative Direction
Media
Websites
Project Industries
Non-Profit