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Jake Johnson and the Guitar of Reality

Music has the power to bring us together and help us understand the world around us. It was this reason we partnered with Jack Johnson and Brushfire Records, to create the guitar of reality. From a forest devoured by pine beetles we built a pinewood guitar for Jack to play during his North American tour. Jack used the shows as an opportunity to talk to the crowd about why he feels Climate Change is the largest challenge of our lifetime and why we should all get involved.

Project Roles
Art Director, Creative Director
Al Gore's Climate Reality Project
Art Direction, Creative Direction
Branded Content
Project Industries