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YouTube's SciShow

YouTube's SciShow wanted to branch out with it's next beacon campaign to become a place for more than music videos and cute cats. With a YouTube channel called SciShow we set out to make curiosity contagious (without killing cats). With a microsite, a live installation in Madison Sq. Park and countless social engagements we were able to create a campaign that had an incredible reach. The live installation at Madison Sq. Park was a huge hit, drawing crowds and even a celebrity or two over the weekend while the microsite made it to the front page of Reddit the day we launched it.

Project Roles
Art Director, Creative Director
Company
Big Spaceship
Skills
Art Direction, Conceptual, Creative Direction, Experiential, Integrated, Interactive, Storyboarding
Media
Case Study Videos, Interactive Installations, Microsites
Project Industries
Advertising, Technology
YouTube's SciShow
YouTube's SciShow
YouTube's SciShow
YouTube's SciShow
YouTube's SciShow
YouTube's SciShow
Collaborators