YouTube's SciShow

YouTube's SciShow wanted to branch out with it's next beacon campaign to become a place for more than music videos and cute cats. With a YouTube channel called SciShow we set out to make curiosity contagious (without killing cats). With a microsite, a live installation in Madison Sq. Park and countless social engagements we were able to create a campaign that had an incredible reach. The live installation at Madison Sq. Park was a huge hit, drawing crowds and even a celebrity or two over the weekend while the microsite made it to the front page of Reddit the day we launched it.