Samsung "It Doesn't Take a Genius"

As the new iPhone 6 and Apple Watch were set to release, we imagined the backroom of an Apple Store where the Genius' get to watch the keynote. We set up our set and got production ready with no scripts. That's because we had no content until Apple made their first move and luckily for us, that was the keynote cutting into Chinese and eventually failing. Moments like this launched our team into script writing and shooting spots on the spot. We shot and edited almost 20 videos, 5 of which made it to the big screen (Samsung's YouTube Channel) and the internet went ballistic.