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Hotwheels "Beauty shots"

In case you were wondering, yes these print ads were real. Targeted toward adult collectors, the idea behind these ads was to re-create the typical beauty shots you see for real cars. To pull this off, we used famed life-sized car photographer, Bill Cash.

Project Roles
Copywriter
Company
David&Goliath
Skills
Conceptual, Copywriting
Media
Advertising, Magazines
Project Industries
Advertising
Hotwheels "Beauty shots"