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JCPenney #TweetingWithMittens Superbowl

A few creatives sitting around watching the big game working up concepts on the fly in real time. We got lucky and became top 5 most mentioned brands and it didn't cost a thing.

Project Roles
Creative Director
Company
JCPenney
Skills
Conceptual, Creative Direction, Social, Digital
Media
Social Media Content
Project Industries
Advertising, Fashion, Retail
JCPenney #TweetingWithMittens Superbowl
Collaborators