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Starlight Children's Foundation

Starlight Children's Foundation is just like Make-A-Wish Foundation, only without as much name recognition. So, we created this spot with future Hall of Famer Kobe Bryant to try and change that. Spending the day with him was definitely cool, but it was 12 year old Alex that really impressed me. If you watch the spot, you’ll see why.

Project Roles
Copywriter
Company
David&Goliath
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Non-Profit
Starlight Children's Foundation