AT&T NCAA Tournament print campaign
When AT&T sponsored the men’s NCAA basketball tournament, they put all 63 games live exclusively on their LG Vu phone with something called Mobile TV.
So, our idea was simple. Show all 64 teams competing for the same thing, all in one place. These print ads ran in Sports Illustrated and USA Today, and helped reduce productivity in workplaces all across America.
- Project Roles
- Copywriting, Conceptual
- Project Industries