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adidas World Cup 2014

The 2014 adidas World Cup film “Messi’s Dream” garnered 30 million hits on YouTube in its first few days, and asked viewers to make a choice: all in or nothing? In contrast to the intense, brooding anthems and messaging that flood the World Cup, we thought it was also important to embrace the fun side of football. In the film "Don't fool with old school" football legends Beckham and Zidane take on Bale and Moura, who seem more interested in a video game than the beautiful game, and school them, turning Beckingham Palace into their own personal football pitch.

Project Roles
Art Director
Company
TBWA\CHIAT\DAY
Skills
Art Direction, Conceptual
Media
Branded Content
Project Industries
Fashion, Sports
adidas World Cup 2014