“The Mysterious White”
To capture the tiniest particles of the titanium dioxide powder and get a chance to see all the products in their whitest, we shot the live action at 1000 fps on a Phantom digital camera. As Executive Producer of this beautifully combined CGI and live action brand film, I am proud to have participated in the launch of DuPont/Chemours newest website. From initial concept to final delivery, I lead the team in crafting the story, managed all of the project managers and creative staff, created the production budget, supervised all CG and post production, oversaw the animatics, motion graphics, editing, audio, color, finishing and a separate photo shoot of just the products for static web content.
On a daily basis, I effectively conveyed to the clients the project milestones which helped smooth the production process and manage client expectations. I spent a tireless three months, literally day and night, helping to bring this truly multi-dimensional brand film to life.