T-Mobile "730 Days" campaign

Wireless companies make you wait 2 whole years to upgrade your old phone. But living with an old phone can be incredibly frustrating. This campaign follows the ordeal of one man (played by SNL alum Bill Hader) living with his outdated, broken-down phone over those 730 days.

The campaign won a 2014 Gold National Addy, a Silver EFFIE award for effectiveness, and was in the 2014 Communication Arts Advertising Award Annual.