It’s one thing to say the first-ever BMW 4 Series is Un4gettable. It’s another to prove it. And that’s just what BMW did by rewarding two super-fans for being among its most active on social media with their very own 4 Series for the weekend - before it was even available at dealers. And of course, we captured the entire event and created content to distribute through BMW’s social channels. In the end, these videos garnered 4.59 million impressions, 166,000 clicks and 2,401 new followers.
I feel this project is important to present because we created two simultaneous bi-costal events which by capturing and editing the content made this a powerful social campaign. My role was to supervise the producers, directors and crew and help foster the intra-team communication. What’s relevant to know is I managed this from the production company office and was not at either location executing the productions. However, I did supervise the entire post-production and worked hand-in-hand with the ad agency to bring this content to life under a very tight deadline.
- Project Roles
- Executive Producer, Post Producer
- Kirshenbaum Bond Senecal + Partners
- Broadcast, Content, Post-Production, Social
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content