“Running on a Cold Brew” & “The Art of the Craft”
How do you have Odell Beckham tell the world his love for Cold Brew Coffee? You have him write a song about it and capture the performance in a fun and engaging way. With over 1.5M impressions “Runnin’ on a Cold Brew” and “The Art of the Craft” became social media sensations. Through social media, billboards, banners and Time Square Displays, they all helped launch this campaign into the social stratosphere.
As Executive Producer, I managed the entire production from initial concept to final deliverables: Collaborated with the creative, account and production teams, created multiple estimates and SOWs, helped research and secure the director and music producer, oversaw casting of the OCP’s and extras, scouted the locations, supervised the editorial/finishing and communicated with the clients about the total production process. It’s never easy predicting what’s going to happen when working with a non-actor sports star, but this production went as smooth as cold brew coffee.
- Project Roles
- Executive Producer
- Content, Integrated, Live Action, Management of Teams 1-10, Management of Teams 10-20, Post-Production, Producing, Social, SOWs, VFX, Visual Development, Celebrity
- Advertising, Branded Content, Social Media Content
- Project Industries
- Advertising, Beverage, Lifestyle, Packaged Goods, Retail, Sports