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Honda 'The Experiment'

What do you get if you take hundreds and hundreds of post-it notes, endless combinations, the pain of a really difficult maths problem and HTML 5? The Experiment Game. A really fun physics-based game played in HTML5. Perhaps one of the most challenging projects we've ever worked on. Creativity Online made it their pick of the day, Creative Review, Campaign Brief and Shots did some really nice pieces and FWA even named it their site of the month for November which was rather lovely. A blog called The Journal of Awesome' wrote about it. No, we didn't previously know who they were either, but according to their by-line, they are 'The Most Trusted Authority on Awesome', so that's good enough for us. Plus we picked up a bronze lion at Cannes for it. Nice.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Copywriting, HTML
Media
Case Study Videos, Interactive Videos, Microsites
Project Industries
Automotive, Technology
Honda 'The Experiment'
Honda 'The Experiment'