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PAX 2 Launch

I developed the monolith concept to reflect the heroic nature & iconic godliness associated with the Kubrick's ‘2001’ where a black monolith is worshiped and held aloft for it’s spiritual, other-worldly prowess. I wanted to imbue PAX2 with this same sense of mystique, an almost religious sense of identity - a precious, almost mysterious thing to be valued and revered. I conceptualized and created all materials for the PAX2 launch.

Project Roles
Creative Director
Company
Pax labs
Skills
3D, Conceptual, Creative Direction, Motion, Technology, Type Design
Media
Advertising, Brand Films, Commercials - Video, Websites
Project Industries
Entertainment, Technology
PAX 2 Launch
PAX 2 Launch
PAX 2 Launch
PAX 2 Launch
PAX 2 Launch
PAX 2 Launch
PAX 2 Launch