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Motorola — Interactive Print

For the launch of the Motorola's flagship phone, the Moto X, we created never-before-seen physical and digital experiences in print and outdoor – from a bus shelter that complimented your style, to a print ad that let you customize your phone. Recognition: Motorola – The Interactive Print Ad + 2014 Cannes Lions, Shortlist: Innovation + 2014 One Show, Bronze Pencil: Innovation in Print + 2014 Webby Honoree, National Advertising + 2014 New York Design Awards, Best in Category: Advertising – Print Moto Match + 2014 IAB Mixx Awards, Gold: Augmented Reality + 2014 New York Design Awards, Best in Category: Advertising - Outdoor, Retail, POS

Project Roles
Art Director
Skills
Art Direction, Digital, Print, Design
Media
Advertising, Case Study Videos
Project Industries
Advertising, Technology
Motorola — Interactive Print
Motorola — Interactive Print
Motorola — Interactive Print
Motorola — Interactive Print
Motorola — Interactive Print