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Usain Bolt's Retirement

It's only fitting that the world's fastest man gets sent off with a project that's got the world's fastest timeline. We filmed, edited, mixed, recorded and colored this film in 4 days to go live on the day Usain Bolt ran the last 100m race of his career in London. It was an absolute honor to be a part of this one.

Project Roles
Copywriter
Company
TBWA\CHIAT\DAY
Skills
Conceptual, Copywriting
Media
Advertising, Commercials - Broadcast
Project Industries
Beverage