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GAP "Born To Ft"

The 1969 Premium Jeans, named in honor of Gap’s debut year, were completely reworked and redesigned at every level –from design and fit, to fabric, fasteners, and production. The new collection was created with a major focus on fit, premium washes, and styles that accommodate different body types.

Project Roles
Creative Director
Company
Gap Inc.
Skills
Copywriting, Creative Direction, Design
Media
Advertising
Project Industries
Advertising, Fashion, Lifestyle
GAP "Born To Ft"
GAP "Born To Ft"
GAP "Born To Ft"
GAP "Born To Ft"
GAP "Born To Ft"
GAP "Born To Ft"