GAP "Born To Ft"
The 1969 Premium Jeans, named in honor of Gap’s debut year, were completely reworked and redesigned at every level –from design and fit, to fabric, fasteners, and production. The new collection was created with a major focus on fit, premium washes, and styles that accommodate different body types.
- Project Roles
- Creative Director
- Gap Inc.
- Copywriting, Creative Direction, Design
- Project Industries
- Advertising, Fashion, Lifestyle