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Target "Build your Batitude"

The path to confidence isn’t always clear. Using the big personality LEGO Batman and taking inspiration from classic LEGO manuals, we created a step-by-step guide to crushing each day with maximum attitude. We wanted our film to feel authentic and real - as if a kid had created an entire world around Lego Batman - and so we decided to use stop motion as an animation technique to maintain that authenticity.

Project Roles
Creative Director
Company
72andSunny
Skills
Art Direction, Creative Direction
Media
Branded Content
Project Industries
Retail
Target "Build your Batitude"