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Race Your Heart Out

The first Periscope-powered race A slot car race with a multi-camera broadcast and two live announcers, inviting users to #RaceYourHeartOut. The more a viewer would heart, the faster their slot car would go, and the winning car of each race raised $500 for charity. Recognition + 2016 Cannes Lions Silver: Mobile + 2016 National Addy Gold: Social Media + 2016 National Addy Silver: Online/Interactive + 2016 One Show Merit: Mobile > Branded Games + 2016 One Show Merit: Mobile > Durable Goods + 2016 One Show Merit: Social Media + 2016 Webby Honoree: Experimental & Innovation + 2016 Webby Honoree: Best Use of Mobile Media + 2016 Webby Honoree: Best Use of Video

Project Roles
Art Director
Company
Acura
Skills
Art Direction, Design, Motion, Social, Digital
Media
Advertising, Branded Content, Games - Mobile, Products - Digital, Social Media Content
Project Industries
Advertising, Automotive, Technology
Race Your Heart Out
Race Your Heart Out
Race Your Heart Out