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Race Your Heart Out
The first Periscope-powered race
A slot car race with a multi-camera broadcast and two live announcers, inviting users to #RaceYourHeartOut. The more a viewer would heart, the faster their slot car would go, and the winning car of each race raised $500 for charity.
Recognition
+ 2016 Cannes Lions Silver: Mobile
+ 2016 National Addy Gold: Social Media
+ 2016 National Addy Silver: Online/Interactive
+ 2016 One Show Merit: Mobile > Branded Games
+ 2016 One Show Merit: Mobile > Durable Goods
+ 2016 One Show Merit: Social Media
+ 2016 Webby Honoree: Experimental & Innovation
+ 2016 Webby Honoree: Best Use of Mobile Media
+ 2016 Webby Honoree: Best Use of Video
- Project Roles
- Art Director
- Company
- Acura
- Skills
- Art Direction, Design, Motion, Social, Digital
- Media
- Advertising, Branded Content, Games - Mobile, Products - Digital, Social Media Content
- Project Industries
- Advertising, Automotive, Technology
