We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Spread Harmony

Instead of a competitive pitch about why Microsoft has the perfect gift or a highly-scripted sentimental scene, we took a slightly different approach for Microsoft this holiday season, extending an olive brand to the brand’s fiercest competitor (Apple). On November 16, a group of 37 Microsoft employees from around the country gathered at the company’s midtown New York location and, joined by members of a Harlem youth choir, walked to competitor Apple’s flagship location on 5th avenue to sing Jill Jackson Miller’s “Let There Be Peace On Earth.” Apple employees even joined in by the conclusion of the performance.

Project Roles
Producer
Skills
Producing, Broadcast, Commercial, Digital, Editorial, Film, Project Management, TV, Documentary, Integrated, Live Action, Location, Maintaining Schedules, Managing Budgets, Street, Travel
Media
Advertising, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Hardware, Software, Technology, Retail