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Cigna "Say Ahhh"

This campaign was conceived by my partner and I as a light hearted way to have a serious conversation about how important it is to go get your annual check up. We enlisted Jimmy Kimmel and local ABC network talents in Cigna markets to carry the message to Americans. Our efforts was recognized at 2016 Cannes where it was shortlist in the Healthcare category.

Project Roles
Art Director, Creative Director
Company
McCann
Skills
Art Direction, Broadcast, TV, Creative Direction
Media
Advertising, Brand Films
Project Industries
Advertising, Health/Pharma, Lifestyle
Collaborators