IKEA "Better Living Starts at Home"
We won IKEA's business with this idea, then produced the campaign using a deliberately "low budget" feel to contrast/juxtapose with the ridiculous positivity of the voiceover. Cannes Lions Shortlist x 2. Voted "Campaign of the Year" by Polish journalists.
- Project Roles
- Copywriter, Writer
- Leo Burnett
- Copywriting, Broadcast, Comedy, Humor, Strategy
- Commercials - Broadcast, Commercials - Radio, Microsites
- Project Industries