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IKEA "Better Living Starts at Home"

We won IKEA's business with this idea, then produced the campaign using a deliberately "low budget" feel to contrast/juxtapose with the ridiculous positivity of the voiceover. Cannes Lions Shortlist x 2. Voted "Campaign of the Year" by Polish journalists.

Project Roles
Copywriter, Writer
Company
Leo Burnett
Skills
Copywriting, Broadcast, Comedy, Humor, Strategy
Media
Commercials - Broadcast, Commercials - Radio, Microsites
Project Industries
Retail
IKEA "Better Living Starts at Home"