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HP Sprout

HP was launching their new computer, The Sprout, and wanted to tell the world this machine is here to democratize creativity by letting you create with the tools you know how to use best - your hands. With that in mind, I helped write and concept this launch spot that celebrates all of the amazing things hands have done throughout history.

Project Roles
Copywriter
Company
180 LA
Skills
Copywriting, Conceptual, Content
Media
Commercials - Broadcast
Project Industries
Technology
HP Sprout
Collaborators