Remy Martin Global Campaign

Lowe pitched the global Rémy Martin business in 2015. As part of the brief, the client asked us to use the Rémy Centaur logo in our approach. In the end we didn’t just use the logo, we tied it to one of the central cultural phenomena of our time, the “slash generation.” This campaign was a collaborative effort between Lowe Campell Ewald in Detroit and DLKW in London, and won the business for the Lowe London office.