Kraft Devour "Food You Want to Fork"
We initially pitched this client on a completely different idea and won. Then they switched CMOs and the brief, and we had to win again. They wanted something "breakthrough" and something that was going to communicate their frozen meals were something to actually obsess over, and really get excited about around mealtime. The resulting spots got lots of air, and lots of people who either loved them or hated them. They all watched, though.
- Project Roles
- Copywriter, Writer
- Kraft Heinz
- Broadcast, Comedy, Commercial, Conceptual, Content, Copywriting, Food, Humor, Language: English, Live Action, Post-Production, Scripting, TV
- Advertising, Commercials - Broadcast, Manifestos, Pitch Decks, Presentations, Set Designs, Social Media Content, Storyboards
- Project Industries
- Advertising, Packaged Goods