No One Gets A Diploma Alone
There are over 30 million adults in the US living without a high school diploma.
The Ad Council and the Dollar General Literacy Foundation challenged us to help drastically reduce that number.
So we created a series of docu-style films about four real life graduates. Each film was designed to inspire potential students by reminding them how much help they have. No one gets a diploma alone. This integrated campaign slogan was brought to life through social, print, digital, out-of-home and a completely redesigned website.
- Project Roles
- Art Director, Copywriter, Creative Director
- Ad Council
- Art Direction, Copywriting, Creative Direction
- Commercials - Broadcast, Websites
- Project Industries