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No One Gets A Diploma Alone

There are over 30 million adults in the US living without a high school diploma. The Ad Council and the Dollar General Literacy Foundation challenged us to help drastically reduce that number. So we created a series of docu-style films about four real life graduates. Each film was designed to inspire potential students by reminding them how much help they have. No one gets a diploma alone. This integrated campaign slogan was brought to life through social, print, digital, out-of-home and a completely redesigned website.

Project Roles
Art Director, Copywriter, Creative Director
Company
Ad Council
Skills
Art Direction, Copywriting, Creative Direction
Media
Commercials - Broadcast, Websites
Project Industries
Non-Profit
No One Gets A Diploma Alone