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A Love Letter to the Internet

To push Samsung’s social content from “always on” lower-value posts to high-power content, we created a video that truly spoke to fans in the language they know best: the language of the Internet. Full of non-sequiturs, sarcastic nods and ridiculous hashtags, we helped Samsung tie their devices to Internet culture in a way they hadn't before.

Project Roles
Art Director
Company
Edelman
Skills
Art Direction, Conceptual, Design, Social, Storyboarding, Type Design
Media
Social Media Content
Project Industries
Advertising, Lifestyle, Technology
A Love Letter to the Internet
A Love Letter to the Internet
A Love Letter to the Internet
A Love Letter to the Internet
A Love Letter to the Internet
A Love Letter to the Internet