A Love Letter to the Internet
To push Samsung’s social content from “always on” lower-value posts to high-power content, we created a video that truly spoke to fans in the language they know best: the language of the Internet.
Full of non-sequiturs, sarcastic nods and ridiculous hashtags, we helped Samsung tie their devices to Internet culture in a way they hadn't before.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design, Social, Storyboarding, Type Design
- Social Media Content
- Project Industries
- Advertising, Lifestyle, Technology