Shred Your Ex
For many, Valentine's Day is just a constant reminder of their ex. So we decided to show singles some love.
Using Twitter and Instagram, brokenhearted users could post pictures of their ex with the hashtag #ShredYourEx to watch them print live, directly into an industrial shredder on ShredYourEx.tv.
All shreds were then donated to a local animal shelter and used as litter. Users slept well knowing they were helping adorable kittens relieve themselves on the sad remains of their romantic past.
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- Art Director, Copywriter, Creative Director
- Art Direction, Copywriting, Creative Direction
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