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Shred Your Ex

For many, Valentine's Day is just a constant reminder of their ex. So we decided to show singles some love. Using Twitter and Instagram, brokenhearted users could post pictures of their ex with the hashtag #ShredYourEx to watch them print live, directly into an industrial shredder on ShredYourEx.tv. All shreds were then donated to a local animal shelter and used as litter. Users slept well knowing they were helping adorable kittens relieve themselves on the sad remains of their romantic past.

Project Roles
Art Director, Copywriter, Creative Director
Company
McKinney
Skills
Art Direction, Copywriting, Creative Direction
Media
Branded Content, Events, Interactive Installations, Microsites, Social Media Content
Project Industries
Non-Profit
Shred Your Ex