Sour Patch Kids Valentine's Day
our Patch Kid's is the candy that's sour then sweet. So there's no way any old Valentine's Day ad would do. Check out reverse cupid, a character that only makes sense for Sour Patch Kids and call the number for a nice surprise* This social campaign saw a HUGE lift in organic engagement on Facebook as fans were tagging friends letting them know that they needed Reverse Cupid. It also saw a lift in sales during the Valentine's Day candy buying period. *Number may not be active anymore.
- Project Roles
- Copywriting, Creative Direction
- Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Packaged Goods