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Sour Patch Kids Valentine's Day

our Patch Kid's is the candy that's sour then sweet. So there's no way any old Valentine's Day ad would do. Check out reverse cupid, a character that only makes sense for Sour Patch Kids and call the number for a nice surprise* This social campaign saw a HUGE lift in organic engagement on Facebook as fans were tagging friends letting them know that they needed Reverse Cupid. It also saw a lift in sales during the Valentine's Day candy buying period. *Number may not be active anymore.

Project Roles
Copywriter
Company
Vaynermedia
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Packaged Goods