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ASPCA; Looking For Love

Dating in New York is tough - really tough. So it’s no surprise New York ranks highest in online dating. With so many people searching for love online and so many ASPCA pets just waiting to be loved, we knew we needed to bring them together. Looking for Love - a simple idea to help pets at the ASPCA find matches through one of the most popular dating sites for millennials: OkCupid.

Project Roles
Art Director
Company
Draft FCB
Skills
Art Direction, Strategy
Media
Social Media Content
Project Industries
Advertising, Non-Profit