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ESPN campaign for their reality show, "The LIfe."

ESPN's first reality show, The Life, put viewers directly into the life of their favorite athletes. We stole a page from "Being John Malkovich," and literally put them in the heads of their beloved icons. And in turn, we asked how much they know about their private lives.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Art Direction
Media
Advertising
Project Industries
Entertainment, Sports
ESPN campaign for their reality show, "The LIfe."
ESPN campaign for their reality show, "The LIfe."
ESPN campaign for their reality show, "The LIfe."
ESPN campaign for their reality show, "The LIfe."
Collaborators