My work on Ritz Crackers spanned a number of different ad campaigns, and as a result lead to a number of different looks and feels. Here are images from two of the campaigns.
The first set of Illustrations and designs were created in Adobe Illustrator and Photoshop and used the Ritz color scheme and flat style from their packaging and fleshed it out in a series of fun themes aimed at a social media audience.
The Life’s Rich campaign aimed to emphasize the cherished yet uncelebrated moments of everyday life. I created the campaign’s hand lettering style, which was designed to evoke a warm and personal feel, while still incorporating a font that was already chosen by the brand. This was superimposed on photos that I photoshopped to incorporate the product.