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SeaWorld, Howl-O-Scream

Developed a campaign that ran across social, digital and TVC for Howl-O-Scream, a horror-themed event that takes place every Halloween across all Busch Gardens theme parks. We created an original song that "cursed" its listeners. We then released the song on Pandora and iTunes, cursing unsuspecting listeners. The only way to get rid of the Curse? Survive the park.

Project Roles
Art Director
Draft FCB
Art Direction
Brand Films
Project Industries
Advertising, Entertainment