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My Little Pony

Brand Spot & Product campaign. We set out to shoot some product spots, but we noticed something amazing. When the kids thought the cameras weren't rolling, real friendships were made. As a brand that declares, "Friendship is Magic," this was huge. So we threw out our scripts and told the kids the camera weren't rolling, to create the most authentic spots the brand (or any toy company) has ever made.

Project Roles
Art Director
Skills
Art Direction
Media
Advertising, Brand Films
Project Industries
Advertising
Collaborators