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Citi "Accessories"

For the Citi ThankYou Card, I wrote this playful misdirect about a young woman who uses her points to travel to the ultimate destination. The spot performed so well that it ran for two years, with its signature music score lodging in craniums everywhere.

Project Roles
Writer
Company
Publicis
Skills
Conceptual
Media
Commercials - Video
Project Industries
Finance
Collaborators