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Gas Powered

How do you launch the world's first mass-produced 100% electric car? With a simple question – What if everything ran on gas? That one simple question quickly made "Nissan LEAF" Google's #1 search term as well as a trending topic on Twitter. And with over 1 million YouTube views in its first week alone, the television spot was named one of "The 10 Best Commercials of 2011" by Adweek.

Project Roles
Writer
Company
Nissan
Skills
Art Direction, Copywriting, Creative Direction
Media
Commercials - Broadcast, Social Media Content, Websites
Project Industries
Automotive
Gas Powered