How do you launch the world's first mass-produced 100% electric car? With a simple question – What if everything ran on gas?
That one simple question quickly made "Nissan LEAF" Google's #1 search term as well as a trending topic on Twitter. And with over 1 million YouTube views in its first week alone, the television spot was named one of "The 10 Best Commercials of 2011" by Adweek.
- Project Roles
- Art Direction, Copywriting, Creative Direction
- Commercials - Broadcast, Social Media Content, Websites
- Project Industries