Crest "Halloween Treats Gone Wrong"

The centerpiece of an integrated effort, “Halloween Treats Gone Wrong” earned many accolades: Webby, Shorty, Effies, Mashies, Cannes Short lists, Adweek’s 2013 “Story of the Year,” as well as being featured on Fox, CNBC, the Today show, AOL, Huffington Post, Buzzfeed, Gawker, the L.A. Times and The Guardian. But the best honor we achieved was generating a 3% sales lift on a 2 billion dollar piece of business in just two weeks.