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Uncle Ben's "Teach"

Uncle Ben's commercials need three things. They must be animated, they must have the "voice" of Uncle Ben, and they must play to an international market. But what if we used a great animator like Gabe Askew and we minimized the hokey VO to just a line or two at the end. Then make the story seem relatable and poignant. Oh, and get rid of the dated, clunky toy piano music, and get the rights to a Frampton song.

Project Roles
Copywriter, Writer
Mars, Inc.
Broadcast, Children, Commercial, Conceptual, Copywriting, Food, Language: English, Lifestyle, Radio, Storyboarding, TV
3D Animations, Advertising, Art, Character Animations, Commercials - Broadcast, Storyboards
Project Industries
Lifestyle, Packaged Goods
Uncle Ben's "Teach"